When I saw this, I couldn’t believe my eyes.
Three men I admire have turned around and done something that runs counter to all the advice that I have read in their books.
- Larry Winget-author of You’re Broke Because You Want to Be
- Ray Lucia - author of Buckets of Money
- Adam Smith - author of The Money Game
Let me be straight: I have no problem with Hyundai’s cars. They may be great values. They may be great deals. This isn’t a car blog so frankly I don’t know. And the ad campaign is a way to sell cars. I’m fine with that. Seeing through bogus advertising is what separates us from the animals.
But to have 3 pillars of the Personal Finance community helping buyers rationalize the purchase of a new car by saying they can invest the $2000 cash back in a Roth IRA… It breaks my heart. Take on $25,000 of debt so you can put $2000 in a savings account. Sorry, you don’t have to be a CFP to realize that’s just stupid.
Buying a car is never, ever, an investment. It depreciates rapidly and creates other expenses (gas, insurance). It may be a necessity. It may be a pleasure to drive. It may even be a reward to yourself. There is nothing wrong with that. We drive an Audi. D- bought it after she had a great year at work, good enough to pay cash. But it’s never an investment. At least be honest with yourself why you are buying a car.
These three sell outs financial writers just told you to buy an Item for $28,000. One year later it will be worth $22,000. All to get $2000 cash back. What if a stock broker told you to buy a stock that pays 7% up front, then loses 20% in the first year, and 5% each year after that? You would punch him in the mouth. Or at least you should.
So Mr. Smith, Mr. Lucia, and Mr. Winget: I hope the check was big. Integrity shouldn’t come cheap. Heck, maybe you even got a free car out of it.
Sincerely,
mr hubbard
What’s the big deal? You can decide for yourself.
